Let’s start with some simple questions…
- What percentage of your population are you actively, digitally engaged with?
- How does this differ from this time last year?
- Can you demonstrate meaningful engagement and dramatic growth?
Are you satisfied with your answers or could you be doing more? Should you be doing more?
Let’s reframe the question…
- Are you reaching enough people?
- What are you doing to increase your reach?
- How are you measuring the impact of your digital outreach?
Many public sector organisations spend significant time and money updating their websites and online systems. Improving the online experience and making services more transactional is all the rage. However, without promoting the new website, online services and the information they contain, how will those who need to use it know it’s there and engage with you?
Build it and they will come? It’s true that some users may stumble across it but not enough to make significant impact and justify the investment. You need to be proactive and market your digital services, but how do you do this.
You have another important question to answer. Are you maximising every opportunity to build your digital reach?
How do you reach and engage with those people who are not using your services or visiting your website? Residents; businesses; tourists; visitors, these are important audiences if you are looking to reduce costs, drive self service and stimulate the local economy.
Traditionally you might turn to the local press to publicise events and campaigns. Often at additional cost every time you want to reach out to the population, with information which may affect their quality of life, local amenities or their property. However, most of the local press are experiencing significant falls year on year in readership numbers given how we consume information has drastically changed with advances in technology.
I think it was Einstein who said that one of the definitions of madness is “To continually do the same thing but to expect a different outcome”. So perhaps the time has come to consider a different way to do things?
At GovDelivery we believe that organisations that inform and engage citizens create an environment for change. We understand people: people in government and people in the community. More than UK 100 government organisations use our communications solutions to connect with more than 5.5 million citizens. No one knows how to help you reach and engage people better than GovDelivery.
The unique GovDelivery Network allows you to quickly expand your audience and communicate effectively. You can collaborate with other public sector organisations to reach more people and maximise engagement. You can cross-promote your services and information to users not actively engaged with you. You can even reach users who not using your website. Importantly, you can target local users and specific audiences based on location and relevancy of the services you provide.
Public sector organisations that have chosen to use GovDelivery’s service have been able to grow their reach up to 35% of their total population. When reviewed locally, the GovDelivery network generally has more people subscribing to public services in an area than readers of the local newspaper. Whilst the newspaper readers could be taking the newspaper for a variety of reasons, we know what interests and motivates the GovDelivery subscribers by their choice of topics providing a detailed understanding of residents needs.
Ask yourself this final question…
What difference would it make if you could connect with 35% of your residents or stakeholders on a daily basis?
For more information on how you can improve your digital reach connect with us at: