GOLD SPONSOR POST: How does your digital reach measure up?

5643713521_afc9d770cf_bBy Paul Sharp of GovDelivery

Let’s start with some simple questions…

  • What percentage of your population are you actively, digitally engaged with?
  • How does this differ from this time last year?
  • Can you demonstrate meaningful engagement and dramatic growth?

Are you satisfied with your answers or could you be doing more?  Should you be doing more?

Let’s reframe the question…

  • Are you reaching enough people?
  • What are you doing to increase your reach?
  • How are you measuring the impact of your digital outreach?

Many public sector organisations spend significant time and money updating their websites and online systems. Improving the online experience and making services more transactional is all the rage. However, without promoting the new website, online services and the information they contain, how will those who need to use it know it’s there and engage with you?

Build it and they will come?  It’s true that some users may stumble across it but not enough to make significant impact and justify the investment.  You need to be proactive and market your digital services, but how do you do this.

You have another important question to answer. Are you maximising every opportunity to build your digital reach?

How do you reach and engage with those people who are not using your services or visiting your website?  Residents; businesses; tourists; visitors, these are important audiences if you are looking to reduce costs, drive self service and stimulate the local economy.

Traditionally you might turn to the local press to publicise events and campaigns. Often at additional cost every time you want to reach out to the population, with information which may affect their quality of life, local amenities or their property.  However, most of the local press are experiencing significant falls year on year in readership numbers given how we consume information has drastically changed with advances in technology.

I think it was Einstein who said that one of the definitions of madness is “To continually do the same thing but to expect a different outcome”.  So perhaps the time has come to consider a different way to do things?

At GovDelivery we believe that organisations that inform and engage citizens create an environment for change. We understand people: people in government and people in the community. More than UK 100 government organisations use our communications solutions to connect with more than 5.5 million citizens. No one knows how to help you reach and engage people better than GovDelivery.

The unique GovDelivery Network allows you to quickly expand your audience and communicate effectively.  You can collaborate with other public sector organisations to reach more people and maximise engagement.  You can cross-promote your services and information to users not actively engaged with you.  You can even reach users who not using your website.  Importantly, you can target local users and specific audiences based on location and relevancy of the services you provide.

Public sector organisations that have chosen to use GovDelivery’s service have been able to grow their reach up to 35% of their total population.  When reviewed locally, the GovDelivery network generally has more people subscribing to public services in an area than readers of the local newspaper. Whilst the newspaper readers could be taking the newspaper for a variety of reasons, we know what interests and motivates the GovDelivery subscribers by their choice of topics providing a detailed understanding of residents needs.

Ask yourself this final question…

What difference would it make if you could connect with 35% of your residents or stakeholders on a daily basis?

For more information on how you can improve your digital reach connect with us at:

w: govdelivery.co.uk

e: info@govdelivery.com

t: @GovDeliveryUK

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Coming by car to commscamp

We love cars in the West Midlands! Absolutely love them! In fact, not only are most cars in the world made in the region but the city was rebuilt with the car in mind in the 1960s.

Of course, the attraction of Spaghetti junction, the Aston Expressway and that wierd flyover by what used to be the fire station may be a huge hit with you.

But if you just want to get from A to B that’s fine.

Roads in Birmingham do take a bit of getting used to but thanks to satnavs and google maps no longer do motorists pop out for a pint of milk in 1977 and re-appear nine years later on Paradise Circus.

The venue’s postcode is B5 5SE and you can check out the parking on the Google map below.

There is very limited parking at the venue and must be booked in advance via info@thebondco.net. However, there is a car park two minutes walk away in Fazeley Street. There is on-street car parking in the area but really, that’s a nightmare and we wouldn’t bother if we were you.

The pre-comms camp curry and social

14422037619_e73ea8162f_kOf course, it’s a West Midlands tradition that no-one can come to the city without being offered a balti.

So, to maintain this proud tradition we have arranged a big of a social the night before the event.

This sees people gather at The Anchor public house at 6pm. Their website is here although they are far better at serving real ale and winning CAMRA awards than they are at designing websites it has to be said.

From this charming Digbeth licensed premise we’ll head to Manzils in Digbeth (that’s also a road name) where we have a table for 30 reserved at 8pm. Just to give us an idea of numbers if you are thinking of joining us for a curry we’d ask you to snap-up a ticket on the special eventbrite page here.

Some folk may head back to The Anchor afterwards or decide to head into Birmingham. That’s all fine. It’s a good chance to meet people who do the same job as you.

You can even wear orange trainers.

All aboard the commscamp walking train

All aboard! Tickets please! And I’m sure we can keep steaming ahead with the train puns but  let’s cut to the chase.

We know that not everyone is blessed to live in the West Midlands. That’s why we’re putting on a walking train from the train station to help get you to the venue. So, when you arrive you can meet-up with some like-minded people.

Simply look out for John Fox (@x333xxx on Twitter) and Lorna Prescott (@dosticen on Twitter) who will lead the walking train. They will have a large Facebook ‘like’ foam hand. They’re very approachable and they’ll be here…

At New Street railway station on the day of the event, the walking train will gather outside Boots the Chemist on the concourse and will depart at 9.15am. It will then wander around to Moor Street station a few minutes walk away.

At Moor Street railway station, the walking train will swing by the flower stall on the concourse at 9.20am.

The whole trip should take about 20 minutes to walk and you’ll be able to meet fellow campers. You’ll also be able to check in on your way so you can head straight for the coffee when you arrive at the Bond Company.

The route will follow this handy google map if you are walking there solo.